Senior Marketing Manager
Job Description
Our client is a leading retail group. We are seeking a dynamic and experienced Senior Marketing and Category Manager to lead marketing initiatives for the packaged food business unit. This role requires a strategic thinker with a strong background in integrated marketing plans, product development, and collaboration with production teams on innovative designs. The ideal candidate will have a passion for food products, a keen understanding of market trends, and a proven track record of driving growth and brand awareness.
Key Responsibilities
- Develop and execute comprehensive integrated marketing plans to enhance brand visibility and drive sales.
- Conduct market research to identify trends, consumer preferences, and competitive landscape.
- Define target market segments and tailor marketing strategies accordingly.
- Collaborate with cross-functional teams to conceptualize and develop new packaged food products.
- Lead the product development process from ideation to launch, ensuring alignment with brand strategy and market needs.
- Work closely with the production team and factory on new product creation.
- Analyze category performance and market trends to identify growth opportunities.
- Develop pricing strategies and promotional campaigns to optimize product performance.
- Monitor and report on key performance indicators (KPIs) to assess the effectiveness of marketing initiatives.
- Mentor and lead category and marketing team members, fostering a collaborative and innovative environment.
- Explore business partners for promotion opportunities.
- Coordinate with internal parties to ensure alignment on marketing initiatives and product launches.
- Develop and manage marketing material and content (on and offline), including digital content, advertisements, and promotional materials.
- Evaluate effectiveness of promotion through the analysis of sales and margin.
Qualifications
- Bachelor’s degree in Marketing, Business, or a related field.
- 8 years of experience in marketing and product management, preferably in the food industry.
- Strong understanding of integrated marketing strategies and consumer behavior.
- Proven experience in product development and category management.
- Excellent communication and interpersonal skills, with the ability to work collaboratively across teams.
- Proficient in data analysis and marketing tools.
- Fluent in Chinese and English.
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Company Overview
Amazin Consultants is specialized in Recruitment and HR Services in Asia. We have very diverse partners from Fortune 500 companies to local enterprises and startups. Our dedicated professional consultants are here to offer personalized and efficient services to employers and candidates. With over a decade of market knowledge and intelligence, coupled with our extensive networks, we excel in “getting the right person to the right job”. Our area of expertise includes retail, e-commerce, F&B, sourcing, manufacturing, trading, banking & finance, building & constructions etc.
Contact information:
Job Application: resume@amazinhr.com
Telephone: +852 2572 8630
Website: www.amazinhr.com
