General Manager, Fashion Brand

Our client is a renowned fashion retailer with a strong presence across Greater China. They are seeking a seasoned and visionary General Manager to lead brand strategy and drive business growth across Hong Kong, Macau, and Mainland China. This pivotal role requires a dynamic leader with deep expertise in brand management, overseeing cross-functional teams in design, product development, merchandising, business development, and retail operations.

Job Responsibilities:

The incumbent has full P&L accountability for a fashion brand business across Hong Kong and Mainland China, leading sizable team to drive brand transformation and business development.

Brand Leadership & Strategy

• Define and execute brand direction and positioning to ensure consistent identity across all markets.
• Lead cross-functional teams to deliver cohesive brand experiences, including design, product development, merchandising, and retail operations.
• Develop and implement strategic business plans to drive revenue, maximize profitability, and achieve multi-channel business targets.

Retail Development & Expansion

• Spearhead store development initiatives, including site selection, layout planning, and execution for new store openings.
• Expand brand footprint across Hong Kong, Macau, and China, ensuring alignment with brand values and market needs.

Product & Merchandising Management

• Guide product development teams in creating market-relevant collections tailored to regional consumer preferences.
• Oversee merchandising strategies to optimize product mix, inventory, and seasonal planning.

Operational Excellence

• Monitor and enhance retail performance, ensuring operational efficiency and superior customer experience.
• Collaborate with internal departments to drive business initiatives and streamline processes.

E-Commerce Business Management

• Oversee the brand’s e-commerce strategy and operations, ensuring seamless integration with offline channels and optimizing digital performance across platforms.

Business Development & Partnerships

• Support the development of distribution networks and cultivate strategic partnerships with wholesale accounts.
• Design and implement promotional campaigns and incentive programs to boost sales and brand engagement.

Team Leadership & Development

• Build and mentor a high-performing team, fostering a culture of innovation, accountability, and excellence.
• Provide training and coaching to elevate service standards and team capabilities.

Reporting & Analysis

• Deliver insightful reports, forecasts, and market analysis to senior management.

Requirements

• University graduate
• Minimum 10 years’ fashion retail industry, store operations management, product development and merchandising expertise.
• Strong business acumen, analytical skill and numerical sense
• Work experience in relevant to China retail market management is essential.
• Excellent leadership and people management skills with track record in leading a sizable team.
• Proactive, presentable, excellent communication and influencing skills
• Fluent in spoken and written English, Cantonese and Mandarin

Company Overview

Amazin Consultants is specialized in Recruitment and HR Services in Asia.  We have very diverse partners from Fortune 500 companies to local enterprises and startups.  Our dedicated professional consultants are here to offer personalized and efficient services to employers and candidates.  With over a decade of market knowledge and intelligence, coupled with our extensive networks, we excel in “getting the right person to the right job”. Our area of expertise includes retail, e-commerce, F&B, sourcing, manufacturing, trading, banking & finance, building & constructions etc.

Contact information:

Job Application:  resume@amazinhr.com

Telephone: +852 2572 8630

Website:  www.amazinhr.com